Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)
This edition highlights innovative approaches to marketing, operational policies, digital engagement, and service quality that have been essential for the hospitality industry’s resilience and customer loyalty during the pandemic. It provides practical insights and empirical evidence on navigating challenges and optimizing performance in these unprecedented times. This volume is particularly special as it encapsulates a wealth of knowledge aimed at addressing the unique obstacles faced by the sector. Key concepts discussed include adaptive marketing strategies, dynamic reservation policies, digital and relationship marketing, service quality and customer satisfaction, consumer behaviour analysis, revenue stream management, and leadership and team dynamics
Published:
2024-06-01
