Aims & Scope

`AIMS AND FOCUS

Hotel Studies: 
This topic includes an exploration of hotel operations, guest services, and industry trends.

Hotel Management: 
This topic includes strategic oversight of hotel functions, including staff management and financial performance.

Restaurant Studies: 
This topic includes examination of food and beverage production, service quality, and dining experiences.

Tourism Destination Management: 
This topic includes administration of tourist spots to enhance visitor satisfaction and economic benefits.

Tourism Destination Marketing: 
This topic includes promotion strategies to attract tourists to specific locations.

Sustainable Tourism: 
This topic includes practices that minimize tourism’s environmental impact while supporting local communities.

Alternative Tourism: 
This topic includes niche tourism forms like ecotourism, agritourism, and spiritual tourism focusing on unique experiences.

Cultural Studies: 
This topic includes analysis of language, arts, agriculture, religion, and their influence on society.

Tourism and Culture: 
This topic includes interrelation between tourism activities and cultural expressions.

Tourism Policy: 
This topic includes frameworks governing tourism development and management.

Heritage Tourism: 
This topic includes travel to experience places of historical and cultural significance.

Religious Tourism: 
This topic includes journeys motivated by religious reasons or spiritual fulfillment.

Pilgrimage Tourism: 
This topic includes visits to sacred sites for spiritual purposes or rituals.

Tourist Behaviour: 
This topic includes patterns and motivations behind tourists’ choices and actions.

Tourism Branding and Destination Image: 
This topic includes creation of a unique identity for tourism destinations to shape public perception.

Tourism, Digitalization, and Innovation: 
This topic includes transformative impact of digital technologies on the tourism sector. It covers the adoption of innovative tools such as artificial intelligence, virtual reality, and mobile applications to enhance tourist experiences, streamline operations, and create new business models. It also examines how digitalization fosters sustainable practices and personalized services, ultimately reshaping the tourism landscape.