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Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)
View Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)

This edition highlights innovative approaches to marketing, operational policies, digital engagement, and service quality that have been essential for the hospitality industry’s resilience and customer loyalty during the pandemic. It provides practical insights and empirical evidence on navigating challenges and optimizing performance in these unprecedented times. This volume is particularly special as it encapsulates a wealth of knowledge aimed at addressing the unique obstacles faced by the sector. Key concepts discussed include adaptive marketing strategies, dynamic reservation policies, digital and relationship marketing, service quality and customer satisfaction, consumer behaviour analysis, revenue stream management, and leadership and team dynamics 

Published: 2024-06-01

Articles

  • Adaptive Strategies of Bali Tourism and Hospitality Enterprises amid COVID-19 (Editorial)

    I Nengah Subadra (Author)
    DOI: https://doi.org/10.5281/zenodo.12592132
    Abstract View: 65, PDF Download: 50

  • Menggali Potensi Desa Wisata Gunung Daratan Dan Pesisir (Gudasir) Menuju SDGs Desa Berkelanjutan Di Kabupaten Lombok Utara

    I Putu Gede, Syech Idrus, Putu Ayu Pratiwi Duta Siwantari (Author)
    95-100
    DOI: https://doi.org/10.5281/zenodo.12592432
    Abstract View: 84, PDF Download: 79

  • Kerjasama Tim Mempengaruhi Kinerja Karyawan Di Hotel Rimbun Canggu Badung Bali

    Ni Made Dwi Eka Widiastuti, I Wayan Kartimin, I Made Gede Darma Susila (Author)
    101-107
    DOI: https://doi.org/10.5281/zenodo.12662740
    Abstract View: 79, PDF Download: 44

  • Piala Asia Wanita U-17 AFC 2024 : Pemanfaatan Lapangan Bali United Training Center Untuk Promosi Wisata Pantai Purnama-Gianyar ( Studi Akun Instagram @AfcAsiancup )

    Ida Bagus Nyoman Krisna Prawira Yuda, Ni Putu Putri Widyaningsih, Ni Nyoman Arini, I Nengah Subadra, I Wayan Kiki Sanjaya, Made Arya Astina, Kadek Ayu Ekasani (Author)
    108-115
    DOI: https://doi.org/10.5281/zenodo.12662776
    Abstract View: 105, PDF Download: 57

  • Kebijakan Reservasi Kamar Di Hotel Asa Larantuka Flores Timur Pada Masa Pandemi Covid-19

    Yohanes Oge Kedang, Ni Wayan Mekarini, I Putu Agus Suarsana Ariesta (Author)
    116-123
    DOI: https://doi.org/10.5281/zenodo.12662918
    Abstract View: 54, PDF Download: 45

  • Pengaruh Kualitas Layanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Di Hotel Grand Inna Kuta

    Ni Made Dwi Yunitasari, Ni Luh Sili Antari, I Wayan Arta Artana (Author)
    124-132
    DOI: https://doi.org/10.5281/zenodo.12662980
    Abstract View: 79, PDF Download: 63

  • Pengaruh Digital Marketing Dan Customer Relationship Marketing Terhadap Customer Loyalty  Di Kembali Villas

    I Wayan Agus Sastrawan, Komang Khrisna Yogantara, Anak Agung Ratih Wijayanti (Author)
    133-143
    DOI: https://doi.org/10.5281/zenodo.12663009
    Abstract View: 166, PDF Download: 126

  • Pengaruh Penjualan Kamar Dan Penjualan Makanan Minuman Terhadap Pendapatan Hotel Di Puri Dajuma Beach Eco Resort & Spa Pekutatan, Jembrana-Bali

    Ni Kadek Dwiyanti, Putu Agus Prayogi, I Made Bayu Wisnawa, Komang Sudarsana, I Gusti Agung Sasih Gayatri (Author)
    144-151
    DOI: https://doi.org/10.5281/4vmsnk25
    Abstract View: 62, PDF Download: 51

  • Pengaruh Lokasi Harga Kamar Dan Kualitas Pelayanan Terhadap Keputusan Tamu Menginap Di Capella Ubud Bali

    Ni Ketut Ratna Megawati, I Made Bayu Wisnawa, Ni Nyoman Nidya Trianingrum (Author)
    152-164
    DOI: https://doi.org/10.5281/azatar37
    Abstract View: 124, PDF Download: 113

  • Bauran Pemasaran Untuk Meningkatkan Pendapatan Food & Beverage Department Ditengah  Pandemi Covid-19 Pada Moka Restaurant

    I Gede Wahyu Adi Satriawan, I Made Bayu Wisnawa, Ayu Putu Dyah Arya Dewi (Author)
    165-174
    DOI: https://doi.org/10.5281/2ks4c773
    Abstract View: 87, PDF Download: 73

  • Analisis Menu Engineering Dalam Upaya Meningkatkan Penjualan Makanan Di Deus Cafe Ca­nggu, Kuta Utara Bali

    Putu Evi Suryani, Pondang Polikarpus Nainggolan, I Putu Bagus Suthanaya (Author)
    175-183
    DOI: https://doi.org/10.5281/8w5t2649
    Abstract View: 71, PDF Download: 44
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