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  • TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)
    Vol. 1 No. 1 (2024)

    Bali Journal of Hospitality, Tourism and Culture Research is a Bali-based scientific journal published by Language Assistance, Bali - Indonesia and officially registered at the National Research and Innovation Agency (Badan Riset dan Inovasi Nasional - BRIN) of the Republic of Indonesia under ISSN 3031-8580 (online).  This issue presents articles related to tourism employment, tourism marketing and tourism resilience amid COVID-19. The detailed description of this issue can be read in the following EDITORIAL section.

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    Bali Journal of Hospitality, Tourism and Culture Research

    Editor in Chief

     

     

     

     

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    Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)
    Vol. 2 No. 1 (2024)

    Indonesia's tourism and hospitality industry is experiencing dynamic growth, necessitating innovative strategies to harness its full potential. This issue addresses key aspects crucial for sustainable and effective development. Topics include the potential of East Lombok's hotel industry, marketing strategies to boost occupancy at The Jayakarta Lombok Beach Resort, and destination marketing for Taman Mumbul in Sangeh. Sustainable tourism on Sumba Island is explored through cultural and natural resource utilization, while GIS-based approaches identify tourism potential in West Lombok's diverse landscapes. Additionally, enhancing teamwork through supervisory strategies at Bhira Restaurant, Denpasar, offers insights into improving service quality. These articles collectively provide strategic frameworks for increasing tourist engagement, supporting local economies, and promoting sustainability. The insights are designed to inspire research, collaboration, and practical implementation to strengthen Indonesia’s tourism sector in a competitive global market.

  • MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)
    Vol. 1 No. 2 (2024)

    This edition highlights innovative approaches to marketing, operational policies, digital engagement, and service quality that have been essential for the hospitality industry’s resilience and customer loyalty during the pandemic. It provides practical insights and empirical evidence on navigating challenges and optimizing performance in these unprecedented times. This volume is particularly special as it encapsulates a wealth of knowledge aimed at addressing the unique obstacles faced by the sector. Key concepts discussed include adaptive marketing strategies, dynamic reservation policies, digital and relationship marketing, service quality and customer satisfaction, consumer behaviour analysis, revenue stream management, and leadership and team dynamics