About the Journal

Welcome to the Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR), a dynamic platform dedicated to exploring the intricate and vibrant tapestry of human experience at the intersection of place, people, and passage. Bali Journal of Hospitality, Tourism and Culture Research is an esteemed publication from Language Assistance, Bali - Indonesia, accredited by the National Research and Innovation Agency (BRIN) of Indonesia with ISSN 3031-8580 (online).

As a journal born in Bali which a locus of profound cultural heritage and a world-renowned tourism destination, we recognize that understanding this field requires multiple lenses, diverse methodologies, and a conversation between different forms of knowledge. Therefore, we proudly and purposefully build our scholarly discourse upon three foundational pillars: Original Research, Review Articles, and Case Studies. Together, they form a synergistic framework that captures the past, present, and future of our disciplines.

1. Original Research Articles: Mapping the New Terrain
Our first pillar is dedicated to Original Research. These articles represent the vanguard of our field, where new questions are posed, and fresh empirical evidence is unearthed. They are the rigorous, data-driven explorations that test theories, model relationships, and reveal previously unknown patterns. When we publish an original study on the impact of digital nomadism on local communities, or the effects of sustainable certification on hotel performance, we are charting the unknown. This pillar ensures that BJHTCR remains at the cutting edge, contributing novel findings that push the boundaries of what we know about hospitality, tourism, and culture.

2. Review Articles: Synthesizing the Collective Wisdom
Our second pillar, Review Articles, provides the essential foundation upon which new knowledge is built. The rapid expansion of research in our field necessitates periodic moments of reflection and synthesis. Our review articles—be they systematic, narrative, or meta-analyses—serve as the compass and the cartographer’s map. They consolidate existing literature, identify dominant themes, expose methodological gaps, and illuminate the path forward. By publishing a comprehensive review of community-based tourism models or a meta-analysis of cultural tourism motivations, we provide scholars and practitioners with a consolidated state of the art, preventing redundant efforts and highlighting the most pressing questions that need answering.

3. Case Studies: Grounding Theory in Lived Reality
Our third pillar, Case Studies, roots our scholarship in the rich soil of real-world context. Hospitality, tourism, and culture are not abstract concepts; they are lived, managed, and experienced in specific places. The case study is our microscope, allowing for an in-depth, contextual examination of a single organization, destination, festival, or community. It is through these detailed narratives that grand theories are tested and nuanced understandings emerge. A case study on the recovery of a specific Balinese village after the pandemic, or the branding journey of a boutique hotel, provides invaluable, transferable insights that pure quantitative data might miss. This pillar ensures that BJHTCR remains relevant, practical, and deeply connected to the on-the-ground realities of our industry and cultural landscapes.

This scholarly journal disseminates academic research spanning a broad spectrum of topics including hotel and restaurant management, tourism marketing and policy, sustainable and alternative tourism practices, as well as in-depth cultural studies. It serves as an important platform for academics and professionals to explore and share insights on the dynamic interplay between tourism and culture.

Hotel Studies

This topic encompasses a comprehensive examination of hotel operations, guest services, and industry trends. Research in this area focuses on the efficiency and effectiveness of front office management, housekeeping operations, revenue management, customer satisfaction, and emerging technologies shaping hotel services. Additionally, it explores workforce challenges, guest loyalty programmes, and evolving consumer expectations in the hotel industry.

Hotel Management

This topic delves into the strategic management and operational leadership of hotels, encompassing human resource management, financial planning, service excellence, and quality assurance. It includes studies on leadership styles, managerial decision-making, employee engagement, and financial performance analysis. Research in this field also addresses crisis management, sustainability in hotel operations, and innovation-driven hospitality business models.

Restaurant Studies

This topic explores food and beverage operations, focusing on service quality, culinary innovations, menu engineering, and customer experience. It examines restaurant management strategies, dining behaviour, food safety standards, and gastronomic tourism. Additionally, this field includes discussions on the impact of cultural influences on cuisine, ethical sourcing of ingredients, and the role of technology in restaurant operations.

Tourism Destination Management

This topic covers strategic planning, policy implementation, and operational management of tourism destinations to maximise visitor satisfaction and socio-economic benefits. It includes studies on carrying capacity, visitor flow management, sustainable tourism policies, and the role of public-private partnerships in tourism development. Research also explores crisis management in tourism destinations and the impact of global issues such as climate change and overtourism.

Tourism Destination Marketing

This topic examines the strategies and tactics employed to promote tourism destinations effectively. Research in this field includes destination branding, digital marketing strategies, influencer marketing, and experiential marketing campaigns. It also explores how destinations position themselves in competitive global tourism markets, consumer decision-making processes, and the role of storytelling in destination promotion.

Sustainable Tourism

This topic investigates tourism practices that balance economic growth, environmental conservation, and socio-cultural sustainability. It includes discussions on responsible tourism, carbon footprint reduction in tourism, waste management, and local community empowerment. Research also explores sustainable tourism certification schemes, ecotourism initiatives, and the role of government policies in fostering responsible tourism development.

Alternative Tourism

This topic examines non-traditional tourism forms such as ecotourism, agritourism, adventure tourism, spiritual tourism, and wellness tourism. It explores how niche tourism markets cater to unique traveller motivations, promote authentic cultural experiences, and contribute to rural development. Research also investigates the role of alternative tourism in diversifying tourism offerings and reducing the negative effects of mass tourism.

Cultural Studies

This topic provides a critical analysis of cultural expressions, including language, performing and visual arts, literature, traditional craftsmanship, agriculture, and religious practices. Research explores how cultural heritage is preserved, transmitted, and adapted in contemporary societies. It also examines the impact of globalisation on cultural identity and the role of tourism in cultural commodification.

Tourism and Culture

This topic explores the complex interplay between tourism activities and cultural expressions. It analyses how tourism influences cultural preservation, identity formation, and heritage interpretation. Research in this area also addresses cultural adaptation in hospitality services, community-based cultural tourism, and the role of tourists as cultural intermediaries.

Tourism Policy

This topic examines the legal and regulatory frameworks governing tourism development and management. It includes discussions on tourism governance, stakeholder collaboration, policy formulation, and enforcement mechanisms. Research also explores the impact of international tourism policies, visa regulations, and ethical considerations in tourism development.

Heritage Tourism

This topic focuses on travel experiences related to historical sites, monuments, museums, and cultural landscapes. It examines how heritage tourism contributes to cultural preservation, economic development, and education. Research also explores challenges such as heritage site conservation, responsible visitor behaviour, and the use of digital technologies in heritage interpretation.

Religious Tourism

This topic investigates travel motivated by religious beliefs, spiritual fulfillment, or participation in faith-based events. It includes studies on pilgrimage routes, sacred tourism sites, religious festivals, and the economic and cultural impacts of religious tourism. Research also explores how destinations manage religious tourism while maintaining respect for spiritual traditions and local communities.

Pilgrimage Tourism

This topic specifically focuses on visits to sacred destinations for spiritual purposes, rituals, or religious obligations. Research examines the motivations of pilgrims, the role of religious institutions in tourism development, pilgrimage infrastructure, and the intersection of faith and travel. Studies may also explore contemporary transformations in pilgrimage experiences, including virtual pilgrimages and sustainable pilgrimage practices.

Tourist Behaviour

This topic analyses tourist motivations, preferences, decision-making processes, and travel patterns. It explores psychological, social, and cultural influences on tourist choices, as well as factors affecting destination loyalty, travel spending, and repeat visitation. Research also investigates the impact of digital reviews, social media, and personalised tourism experiences on tourist behaviour.

Tourism Branding and Destination Image

This topic examines how tourism destinations create and maintain a distinctive brand identity to attract visitors. It explores brand positioning strategies, destination image perception, and the role of cultural heritage in branding. Research also addresses challenges such as negative media coverage, rebranding strategies after crises, and the effectiveness of marketing campaigns in shaping public perceptions of a destination.

Tourism, Digitalisation, and Innovation

This topic explores the transformative role of digital technologies in shaping the tourism industry. It covers the adoption of artificial intelligence, virtual reality, augmented reality, big data analytics, and mobile applications in tourism experiences. Research in this field also examines the integration of smart tourism initiatives, the impact of the sharing economy, and the role of digitalisation in fostering sustainable tourism practices. Studies may also analyse consumer responses to digital innovations, the effectiveness of digital marketing strategies, and ethical considerations surrounding technology-driven tourism experiences.

PUBLICATION FREQUENCY
Bali Journal of Hospitality, Tourism and Culture Research publishes two (2) issues each year in June and December

PEER REVIEW
The article is peer-reviewed anonymously by two experts knowledgeable in the pertinent research topic before publication.

LANGUAGE
Bali Journal of Hospitality, Tourism and Culture Research accepts articles either in Indonesian or English

ARTICLE PUBLICATION CHARGE (APC)
Bali Journal of Hospitality, Tourism and Culture Research charges no APC

SUBMISSION PROCESS
Please create an account, log in, and submit.

CONTACT
Should there be any enquiries or problems in submitting articles, don't hesitate to contact the Managing Editor or directly to the Editor in Chief.

EMAILS:

Emails must be directly sent to bjhtcr@balilanguageassistance.com and copy carbon (CC) to bjhtcr@gmail.com for faster response.

TELEPHONE:

(+62) 08123926773
(+62) 0895602767732