Piala Asia Wanita U-17 AFC 2024 : Pemanfaatan Lapangan Bali United Training Center Untuk Promosi Wisata Pantai Purnama-Gianyar ( Studi Akun Instagram @AfcAsiancup )

Authors

  • Ida Bagus Nyoman Krisna Prawira Yuda University of Triatma Mulya Author
  • Ni Putu Putri Widyaningsih University of Triatma Mulya Author
  • Ni Nyoman Arini University of Triatma Mulya Author
  • I Nengah Subadra University of Triatma Mulya Author
  • I Wayan Kiki Sanjaya Institut Pariwisata dan Bisnis Internasional Author
  • Made Arya Astina Institut Pariwisata dan Bisnis Internasional Author
  • Kadek Ayu Ekasani Institut Pariwisata dan Bisnis Internasional Author

DOI:

https://doi.org/10.5281/zenodo.12662776

Keywords:

Piala asia Wanita; Bali united training center; promosi wisata Pantai; afcasiancup; pantai purnama

Abstract

Penelitian ini bertujuan untuk memahami bagaimana pemanfaatan lapangan bali united training center sebagai media promosi dan bagaimana komentar netizen di akun Instagram @AFCASIAN CUP di Pantai purnama gianyar. Penelitian ini menggunakan metode kualitatif dimana data sekunder melalui pengumpulan data komentar netizen di akun Instagram @AFCASIANCUP dan di analisis menggunakan analisis konten. Penelitian ini menemukan bahwa lapangan bali united training center siap untuk digunakan dalam ajang kegiatan olahraga selain sepak bola untuk meningkatkan citra pariwisata olahraga di Bali, pengikut dari akun Instagram @AFCASIANCUP sangat melihat lingkungan yang ada di lapangan bali united training center, mereka melihat bahwa lapangan ini adalah lapangan satu satunya yang di level asia yang memiliki lapangan di tepi Pantai Purnama Gianyar. terbatas pada pemanfaatan lapangan apa saja yang diambil selain pertandingan sepak bola dalam melakukan promosi dan mempertahankan dalam meneruskan masukan masukan positif untuk mengelola lapangan tersebut. Kedepannya, diperlukan juga admin Instagram dari pemerintah provinsi dan pemerintah dinas pariwisata gianyar untuk membantu promosi karena saat ini belum ada membuat postingan tentang promosi sport event  apa saja yang bisa di lakukan di lapangan bali united training center  selain pertandingan sepak bola.

 

Downloads

Download data is not yet available.

References

Astuti, M. T. (2015). Potensi wisata olahraga dalam meningkatkan kunjungan wisatawan. Jurnal Kepariwisataan Indonesia, 10(1), p. 31-40.

Cho, H., Joo, D., & Woosnam, K. M. (2020). Cross-cultural Validation of the Nostalgia Scale for Sport Tourism (NSST): A Multilevel Approach. Journal of Hospitality & Tourism Research, 44(4), 624–643. https://doi.org/10.1177/1096348019899461

Fairley, S., Lovegrove, H., & Brown, M. (2016). Leveraging events to ensure enduring benefits: The legacy strategy of the 2015 AFC Asian Cup. Sport Management Review, 19(4), p. 466–474. https://doi.org/10.1016/j.smr.2016.01.003

Flick, U. (2014). The SAGE Handbook of Qualitative Data Analysis. SAGE Publications, Inc. https://doi.org/10.4135/9781446282243

Herbold, V., Thees, H., & Philipp, J. (2020). The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field. Sustainability, 12(24), 10488. https://doi.org/10.3390/su122410488

Herstein, R., & Berger, R. (2013). Much more than sports: sports events as stimuli for city re‐branding. Journal of Business Strategy, 34(2), p. 38–44. https://doi.org/10.1108/02756661311310440

Mihalic, T. (2003). Report on workshop I: How can sport activities contribute to sustainable tourism growth? Tourism Review, 58(4), 35–36. https://doi.org/10.1108/eb058422

Raso, G., & Cherubini, D. (2023). sport tourism and regional economic development. Scientific Journal of Sport and Performance, 3(1), 108–121. https://doi.org/10.55860/JKWX7277

Subadra, I N. (2021). Pariwisata Budaya dan Pandemi Covid-19: Memahami Kebijakan Pemerintah dan Reaksi Masyarakat Bali. Jurnal Kajian Bali (Journal of Bali Studies), 11(1), p. 1-22. DOI: https://doi.org/10.24843/JKB.2021.v11.i01.p01.

Subadra, I. N. (2019). Gaining In-Depth Understanding Through Mixed Methods Case Study: An Empirical Research From Temple Tourism in Bali. https://doi.org/10.4135/9781526487056

Subadra, I. N. (2024). Cloud Tour Services in Paradise: A Newly Marketing Paradigm in Bali Tourism History. In Tourist Behaviour and the New Normal, Volume I: Implications for Tourism Resilience (p. 147-171). Cham: Springer Nature Switzerland. https://bit.ly/4euOAPe

Subadra, I., (2019). Gaining in-depth understanding through mixed methods case study: An empirical research from temple tourism in Bali. In Sage Research Methods Cases Part 2. SAGE Publications, Ltd., https://doi.org/10.4135/9781526487056

Włoch, R., & Dembek, A. (2014). The Impact of a Sports Mega-Event on the International Image of a Country: the Case of Poland Hosting UEFA Euro 2012. Perspectives: Central European Review of International Affairs, 22, 33–47.

Yu, H. Y., Lee, D., Ahn, J., Lee, M., & Foreman, J. J. (2023). City Branding’s impact on cities hosting sporting events: Top-down and bottom-up effects in a pre-post study. Tourism Management Perspectives, 46, 101098. https://doi.org/10.1016/j.tmp.2023.101098

Downloads

Published

2024-06-01

Issue

Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)

Section

Articles

License

Copyright (c) 2024 Ida Bagus Nyoman Krisna Prawira Yuda, Ni Putu Putri Widyaningsih, Ni Nyoman Arini, I Nengah Subadra, I Wayan Kiki Sanjaya, Made Arya Astina, Kadek Ayu Ekasani (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Yuda, I. B. N. K. P. ., Widyaningsih, N. P. P., Arini, N. N., Subadra, I. N. ., Sanjaya, I. W. K., Astina, M. A., & Ekasani, K. A. (2024). Piala Asia Wanita U-17 AFC 2024 : Pemanfaatan Lapangan Bali United Training Center Untuk Promosi Wisata Pantai Purnama-Gianyar ( Studi Akun Instagram @AfcAsiancup ). Bali Journal of Hospitality, Tourism and Culture Research, 1(2), 108-115. https://doi.org/10.5281/zenodo.12662776