The Impact of Social Media, Tour Packages, and Word-of-Mouth on Visit Intention to Jaco Island, Timor-Leste.

Authors

  • Colly Grilo dos Santos Institute for Business Support (IADE), Timor Leste Author
  • I Made Bayu Wisnawa University of Triatma Mulya, Badung, Indonesia Author
  • I Nengah Subadra University of Triatma Mulya, Badung, Indonesia Author

DOI:

https://doi.org/10.5281/zenodo.17247535

Keywords:

Social Media, Tour Packages, Word of Mouth, Interest in Visiting

Abstract

Tourism is one of the largest industries in the world and serves as a cornerstone for the economic development of various countries. Timor Leste, as a nation with significant tourism potential, relies on this sector to support its economic growth. With its diversity of culture, traditions, and natural beauty, tourism in Timor Leste plays a crucial role as a source of national income, ranking third after oil and agriculture. This research aims to examine the influence of social media, tour packages, and word of mouth (WOM) on the interest in visiting Jaco Island in Timor Leste. The method used in this study is a survey approach with a quantitative framework. Data were collected through questionnaires to identify the influence of independent variables, namely Social Media, Tour Packages, and Word of Mouth (WOM), on the dependent variable, which is the interest in visiting. The results indicate that social media, tour packages, and WOM significantly affect the interest in visiting Jaco Island. Together, these three variables contribute significantly to shaping the interest in visiting. The WOM variable is the most influential on the interest in visiting, evidenced by a path coefficient of 0.527, indicating that each unit increase in WOM will increase the interest in visiting by 52.7%. Social media, tour packages, and Word of Mouth (WOM) have a significant impact on the interest in visiting Jaco Island. Among these three variables, WOM is the most influential, with a 52.7% increase in the interest in visiting for every unit increase in WOM.

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Published

2025-06-08

Issue

Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)

Section

Articles

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Copyright (c) 2025 Colly Grilo dos Santos, Wisnawa I Made Bayu, Subadra I Nengah (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Grilo dos Santos, C., Wisnawa, I. M. B., & Subadra, I. N. (2025). The Impact of Social Media, Tour Packages, and Word-of-Mouth on Visit Intention to Jaco Island, Timor-Leste. Bali Journal of Hospitality, Tourism and Culture Research, 2(2), 82-96. https://doi.org/10.5281/zenodo.17247535