Management Elements in the Management of Aston Kuta Hotel & Residence: Implementation and Strategies for Sustainability

Authors

  • Dewa Ayu Diyah Sri Widari University of Triatma Mulya Author
  • Maria Agusta Hipolita Ampur University of Triatma Mulya Author
  • Maria Angelia Selvira Foglin University of Triatma Mulya Author
  • Rafael Septiano Nudin University of Triatma Mulya Author
  • Kristina Rati Ratna University of Triatma Mulya Author

DOI:

https://doi.org/10.5281/1xwns336

Keywords:

Mangement Elements, Hotel Management, Management Strategies

Abstract

This study examines the implementation of the 6M management framework (man, money, material, method, machine, market) and its strategic operationalization for sustainable business performance at Aston Kuta Hotel & Residence, Bali. Addressing a critical gap in hospitality literature which prioritizes marketing over core management systems. It employed a descriptive qualitative methodology with triangulated data collection (semi-structured interviews with 12 departmental managers, participatory observation, and organizational document analysis). Findings demonstrate that the hotel's sustainability strategy hinges on three operational pillars: (1) human capital optimization through competency-based training and performance incentives, (2) financial efficiency via predictive budgeting and resource allocation models, and (3) systematized asset management encompassing circular procurement protocols and preventive maintenance regimes. These practices substantiate the 6M framework's efficacy in achieving dual objectives: enhanced service quality and competitive resilience amidst Bali's saturated hospitality market. The research contributes to sustainable hospitality theory by operationalizing management elements as dynamic drivers of organizational viability, providing a replicable model for ASEAN 4-star hotels navigating resource-intensity challenges

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Published

2025-06-08

How to Cite

Widari, D. A. D. S., Ampur, M. A. H. ., Foglin, M. A. S. ., Nudin, R. S. ., & Ratna, K. R. . (2025). Management Elements in the Management of Aston Kuta Hotel & Residence: Implementation and Strategies for Sustainability. Bali Journal of Hospitality, Tourism and Culture Research, 2(2), 97-108. https://doi.org/10.5281/1xwns336