Tourism Employment And Marketing In Paradise-Bali (Editorial)

Authors

DOI:

https://doi.org/10.5281/zenodo.10650307

Abstract

The Bali Journal of Hospitality, Tourism and Culture Research features articles on tourism employment and marketing research in this volume. The journal aims to present a range of insightful articles that explore the intersection of tourism, employment, and marketing. As the global tourism industry continues to evolve and expand, it is imperative to examine the intricate relationship between tourism activities and their impact on employment and marketing dynamics (Subadra, 2019) It shifts the focus towards the contemporary landscape of tourism employment investigating the influence of technological advancements, changing consumer behaviours, and sustainability considerations. This section aims to explain the changing nature of tourism-related jobs, including the emergence of new roles, in-demand skills, and the impact of digitalization on employment patterns within the tourism sector. It also covers marketing topics related to consumer behaviour, satisfaction, loyalty, and digital marketing.

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Author Biography

  • I Nengah Subadra

    Associate Professor I Nengah Subadra obtained PhD in Tourism at the University of Lincoln, United Kingdom, currently appointed as the Dean of the Faculty of Business and Tourism at the University of Triatma Mulya, Bali, Indonesia. The research areas include cultural tourism, heritage tourism, sacred site tourism, village tourism and community-based tourism

References

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Gao, J., Lin, S. (Sonia), & Zhang, C. (2020). Authenticity, involvement, and nostalgia: Understanding visitor satisfaction with an adaptive reuse heritage site in urban China. Journal of Destination Marketing & Management, 15, 100404. https://doi.org/10.1016/j.jdmm.2019.100404

Hernández-Mogollón, J. M., Di-Clemente, E., & Campón-Cerro, A. M. (2020). Culinary travel experiences, quality of life and loyalty. Spanish Journal of Marketing - ESIC, 24(3), 425–446. https://doi.org/10.1108/SJME-11-2019-0094

Bui, P. L., Tzu-Ling Chen, (Charline), & Wickens, E. (2021). Tourism industry resilience issues in urban areas during COVID-19. International Journal of Tourism Cities, 7(3), 861–879. https://doi.org/10.1108/IJTC-12-2020-0289

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Subadra, I. N. (2019). Alleviating poverty through community-based tourism: Evidence from Batur Natural Hot Spring Water - Bali. African Journal of Hospitality, Tourism and Leisure, 8(5).

Subadra, I. N. (2021a). Destination Management Solution Post COVID-19: Best Practice from Bali - A World Cultural Tourism Destination. In Tourism Destination Management in a Post-Pandemic Context: Global Issues and Destination Management Solutions. https://doi.org/10.1108/978-1-80071-511-020211024

Subadra, I. N. (2021b). Pariwisata Budaya dan Pandemi Covid-19: Memahami Kebijakan Pemerintah dan Reaksi Masyarakat Bali. Jurnal Kajian Bali (Journal of Bali Studies), 11(1). https://doi.org/10.24843/jkb.2021.v11.i01.p01

Subadra, I. N., & Hughes, H. (2022). Pandemic in paradise: Tourism pauses in Bali. Tourism and Hospitality Research, 22(1). https://doi.org/10.1177/14673584211018493

Zhang, T., Chen, J., & Hu, B. (2019). Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience. Sustainability, 11(12), 3437. https://doi.org/10.3390/su11123437

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Published

2025-04-21

Issue

Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR)

Section

Articles

License

Copyright (c) 2023 Subadra I Nengah (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Subadra, I. N. (2025). Tourism Employment And Marketing In Paradise-Bali (Editorial). Bali Journal of Hospitality, Tourism and Culture Research, 1(1). https://doi.org/10.5281/zenodo.10650307