Call for Papers – Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR) | Volume 2 (2), 2025

2023-12-19

Are you conducting groundbreaking research in human resource management or marketing management within the hospitality and tourism industries? The Bali Journal of Hospitality, Tourism and Culture Research (BJHTCR) invites scholars, researchers, and industry practitioners to submit their original and high-quality manuscripts for publication in our 2025 second volume.

Why Publish with BJHTCR?

✅ Indexed and Peer-Reviewed – Gain recognition in the academic community through rigorous double-blind peer review by subject-matter experts.
✅ Open Access – Ensure global visibility and accessibility for your research.
✅ Multidisciplinary Scope – Connect with a diverse readership in hospitality, tourism, and cultural studies.
✅ IT's FREE – There is no Article Publication Charge (APC) as it fully funded by the publisher Language Assistance.

Submission Guidelines

Topics of Interest:

We welcome original research, conceptual papers, and case studies that contribute to advancing knowledge in the fields of hospitality, tourism, and cultural research. The key areas of interest for Volume 2 (2), 2025, include but are not limited to:

1. Human Resource Management in Hospitality & Tourism

This topic explores the critical role of human resources in ensuring service excellence, employee satisfaction, and organisational success in hospitality and tourism. Submissions may cover:

  • Workforce development, training, and skills enhancement
  • Talent acquisition, retention, and turnover management
  • Leadership styles and their impact on organisational performance
  • Workplace diversity, equity, and inclusion in hospitality and tourism
  • Employee well-being, motivation, and mental health in high-pressure service environments
  • The role of technology and artificial intelligence in human resource practices
  • Managing labour shortages and crisis response strategies in the hospitality industry
  • The influence of cultural factors on human resource management in global tourism businesses
2. Marketing Management in Hospitality & Tourism

This topic focuses on the latest marketing strategies and consumer behaviour trends shaping the hospitality and tourism industries. Relevant areas of research include:

  • Digital marketing, social media, and influencer marketing in tourism and hospitality
  • Customer experience management and personalisation in service delivery
  • Destination branding and image-building strategies
  • Consumer behaviour and decision-making processes in travel and hospitality
  • Sustainable and ethical marketing practices in tourism
  • The role of artificial intelligence, big data, and machine learning in hospitality marketing
  • Crisis communication and reputation management in the tourism sector
  • The impact of online reviews and e-word-of-mouth on tourism and hospitality businesses
3. Other Related Areas within the Journal’s Scope

In addition to the core topics, we encourage submissions related to broader hospitality, tourism, and cultural studies, including but not limited to:

  • Tourism Destination Management – Strategies for enhancing visitor satisfaction and sustainable tourism development
  • Sustainable Tourism – Innovations in eco-friendly and responsible tourism practices
  • Cultural and Heritage Tourism – The role of culture, traditions, and historical sites in tourism experiences
  • Alternative Tourism – Niche tourism trends such as ecotourism, agritourism, and spiritual tourism
  • Tourist Behaviour and Psychology – Insights into travel motivations, expectations, and satisfaction
  • Tourism Policy and Governance – Regulations, policymaking, and international frameworks for tourism development
  • Technology and Innovation in Hospitality & Tourism – The influence of digital transformation, AI, and virtual reality on guest experiences

Peer Review Process:

All submissions will undergo a double-blind peer review, where two experts in the field will assess the manuscript based on originality, significance, and contribution to the discipline.

Submission Language:
Manuscripts can be submitted in Bahasa Indonesia or English.

Submission Platform:
Authors must submit their manuscripts via the Online Journal System (OJS) by creating an account and logging into the BJHTCR submission portal.

Submission Deadline: 01 May 2025

Submit your manuscript today and contribute to advancing research in hospitality and tourism!

  Sincerely yours

Assoc. Prof. I Nengah Subadra, PhD

Editor-in-Chief

Bali Journal of Hospitality, Tourism and Culture Research
(Jurnal Penelitian Hospitaliti, Pariwisata dan Budaya Bali)